Sounds good, right? It is possible. Clarifying and communicating the authentic expression of your brand is part of a definitive, strategic creative process. Our team’s mission is to harness the power of creativity to convey who you are in a profoundly inspired way.
From digital spaces to broadcast, print, video and wherever your customers want information, content creation must be united with both your purpose and your ownable positioning. When you align your organization with your overarching purpose, you not only monetize what matters to you and heighten your visibility but also make your customers and prospects want to be a part of what you do. It’s never just about the products or services you sell: it’s about something more, driven by your values and vision. And, yes, how you make people feel.
Serving a higher purpose.
Let’s take it one step further to being mindful of social causes. Being socially responsible and relevant is more than a good idea; it’s what many of today’s consumers seek, especially Millennials. If you are good at your business AND move the planet forward, you’re way ahead. As John Mackay, co-ceo of Whole Foods Market, says in his book, Conscious Capitalism: business should serve a higher purpose. He states that “when businesses operate with purpose beyond profits and create value for all stakeholders … performance is elevated and the entire system flourishes.” Whole Foods lives its purpose.
Give your brand dimension.
One of the best set of criteria for developing brands was written by Denise Lee Yohn (What Great Brands Do). Her five dimensions say a brand must be meaningful (relevant to a key customer target); differentiating (distinct, so that customers perceive the difference as important); believable (grounded in the inherent strengths of a product or service); transcendent (creating value beyond an offering; connecting with customers emotionally, at a higher level); and sustainable (an idea that can compete now and long-term).
Culture: transform your company.
With thriving brands, culture and customer experiences are inextricably woven together. Distilled to its essence, culture is about people. Whether employees, customers or vendors, how you engage with them, empower them and move them defines your organization. Indeed, if culture is your company’s soul, then every creative brand execution must be instilled with its rare, one-of-a-kind code. When your culture is exciting and authentic, you have a distinct competitive advantage that transforms your company.
If you’re ready to augment your brand, advance your cause and get your message out, let’s talk: about your purpose, your passion and your vision. It just might be the conversation that propels your business to unimaginable success.